Privacy Policy

Welcome to Auto Max Denver. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, and engage with us online or in person.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our website.

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1. Information We Collect

We collect various types of information, including:

a) Personal Information

• Name
• Email address
• Phone number
• Mailing address
• Payment details (if applicable)
• Driver’s license or identification details (for financing and trade-ins)

b) Non-Personal Information

• IP address
• Browser type and version
• Pages visited on our website
• Referring website
• Date and time of website access
• Device information

c) Information from Third Parties

• Credit information from financial institutions (for auto financing)
• Trade-in vehicle history reports
• Information from advertising and analytics providers

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2. How We Collect Information

We collect information through various methods, including:

• When you fill out forms on our website
• When you contact us via email, phone, or in person
• When you apply for financing or trade-in evaluation
• Through cookies and tracking technologies
• From third-party service providers, such as credit agencies

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3. How We Use Your Information

We use the information collected for the following purposes:

• To provide and improve our services: Including vehicle sales, financing, and trade-ins.
• To process transactions: Securely handle payments and financing applications.
• To communicate with you: Send updates, promotions, and respond to inquiries.
• To personalize user experience: Improve website usability and tailor offers.
• To analyze website performance: Monitor trends and optimize marketing strategies.
• To comply with legal requirements: Ensure regulatory compliance and fraud prevention.

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4. How We Share Your Information

We do not sell, trade, or rent your personal information. However, we may share your data with:

• Service Providers: Third-party companies that assist in financing, payment processing, and marketing.
• Financial Institutions: Lenders and credit bureaus to process financing applications.
• Law Enforcement & Legal Authorities: When required by law or to protect our rights.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred.

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5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve website functionality and user experience.

a) Types of Cookies We Use

• Essential Cookies: Necessary for website operation.
• Analytics Cookies: Help analyze website traffic and usage patterns.
• Marketing Cookies: Used for personalized ads and promotions.
• Third-Party Cookies: Placed by advertising partners.

b) How to Manage Cookies

Most web browsers allow you to control cookie settings. You can disable cookies through your browser, but some features of our website may not function properly.

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6. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption: Secure data transmission through SSL/TLS.
• Access Control: Limited access to personal information.
• Regular Security Audits: Ongoing monitoring for potential threats.

Despite these measures, no data transmission over the internet can be guaranteed as 100% secure. Use our services at your own risk.

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7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access & Correction: Request access to your personal information or correct inaccuracies.
• Opt-Out of Marketing: Unsubscribe from promotional communications.
• Data Deletion: Request deletion of your personal data (subject to legal obligations).
• Do Not Track (DNT) Signals: Our website may not respond to DNT requests due to industry inconsistencies.

To exercise these rights, please contact us at [Insert Email Address].

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8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or content. Please review their policies before providing personal information.

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9. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have unintentionally collected data from a minor, please contact us to have it removed.

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10. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with the updated revision date. Continued use of our website after modifications constitutes acceptance of the new terms.

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Thank you for trusting Auto Max Denver with your personal information!